According to the Moroccan Ministry of Tourism, Handicrafts, Air Transport, and Social Economy, demand for Moroccan handicrafts increased by 115 percent in 2021 compared to 2020.
The African market has also grown at a remarkable rate of 68 percent, with Senegal accounting for half of all exports to Africa (51 percent), according to the ministry. Nigeria (19 percent) and South Africa (15 percent) round out the top three African countries.
According to the same source, North America is not far behind in terms of evolution (58 percent), with market shares of 96 percent for the United States and 4 percent for Canada.
Moroccan handicrafts are generating renewed interest in the European market, which has seen a mild annual reduction in previous years. In comparison to 2020, Europe has had a 49 percent increase, led primarily by the Spanish and French markets, which have increased by 107 percent and 54 percent, respectively.
The government also emphasized the category “Other nations’” strong performance, which increased by 118 percent thanks to new territories like New Zealand and China.
In terms of export sales, Europe continues to be the largest buyer of Moroccan crafts, accounting for 45 percent of all sales, followed by the United States (30 percent) and Arab countries (13 percent), primarily through Saudi Arabia (22 percent), the United Arab Emirates (19 percent), and Qatar (7 percent ).