African Digital Summit brings together digital stakeholders as the industry evolves

The fifth annual African Digital Summit, which aims to promote cooperation, knowledge-sharing, and partnerships in marketing and communication in Morocco, Africa, and beyond, began on Thursday with the participation of stakeholders in the African digital ecosystem.

This year, when experts, decision-makers, investors, and businesspeople from throughout Africa gathered to debate and examine potential and difficulties in the digital economy, the emphasis was on digital forms of marketing and communication.

“The digital is now transforming lives, the ways we interact with clients and partners,” said President Youssef Cheikhi, president of Groupement Des Annonceurs Du Maroc in his opening words for the Casablanca based event.

According to a recent study by his team, 60% of advertising budget is allocated to digital, and all businesses in Morocco are present there.

To be competitive and to survive, we must innovate and adapt, according to Cheikhi.

“We are moving towards a level comparable to the advertising investment dedicated to television. Digital will therefore overtake all other offline media combined. We then have to constantly adapt in order to be able to remain competitive and to be able to continue to exist“, he argued.

The summit is feature keynote speeches, panel discussions, seminars, and networking events, addressing a range of issues connected to digital technology, innovation, and entrepreneurship in Africa. There are 28 nationalities represented at the summit, 13 of which are from African countries.

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