Marrakech: Focus on the National Tourism Strategic Roadmap 2023-2026

Marrakech – An enlarged working meeting intended for the presentation of the main lines of the strategic roadmap at the national level for the tourism sector for the period 2023-2026 and the means mobilized for its efficient implementation, was held, Friday in Marrakech, in the presence of a large number of institutional actors, officials, elected representatives, professionals and partners concerned.

This meeting, which served as the first stop on a regional tour and was presided over by Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social Economy, provided an opportunity to meet with all stakeholders to discuss and exchange ideas about the broad context and the numerous axes and goals of this national tourism roadmap.

Before outlining the general outline of this roadmap in terms of quantified ambitions, tourism offer, and cross-cutting levers, Ammor said in a speech that she was thrilled to start this regional tour by the Marrakech-Safi region, which is by no means a coincidence given that Marrakech “is a fundamental component of tourism in Morocco.”

We should be able to “change the tourism sector and accomplish a qualitative and quantitative leap,” according to the roadmap, she said.

The Marrakech-Safi region will play a crucial part in this new vision, considering its huge tourism potential in metropolitan areas and in the hinterland, she said after thanking all regional actors who contributed to its creation.

The Minister believes that the tourist industry will continue to be cross-cutting, which highlights the significance of including all stakeholders in the development of a world-class tourism product and the accomplishment of the goals established for the area.

The Wilaya and the local government will serve as the pilots in this situation, especially through the Commission of Follow-Up of the Regional Plans.

Ammor also emphasized the significance of initiatives for which local governments play a key role in the tourism experience, such as regulation, the streamlining of processes and authorizations, the mobilization of land, control, cleanliness, etc.

According to the Minister, regional councils and local governments will play a crucial role in establishing the conditions for the growth of the industries required for the start-up of specified projects and locomotive projects.

In order to support this good dynamic and succeed in this wager, which can assist reinforce the weight of tourism in the socioeconomic inclusion of the Marrakech-Safi region, she emphasized the significance for stakeholders to collaborate and work together.

The goal of the 2023–2026 National Strategic Roadmap for Tourism is to attract 17.5 million visitors, which is expected to bring in 120 billion dirhams in foreign exchange and support 200,000 direct and indirect jobs.
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