Morocco-Israel: Brand & Image and Kam Global Strategies announce First PR Partnership

The Brand & Image Agency and Kam Global Strategies announced on Monday the signing of the first press and public relations (PR) partnership between two operators from Morocco and Israel.

In a press release, the Brand & Image Agency underlines that this agreement “reinforces the opportunities offered by the normalization of diplomatic and economic relations between the two countries”.

With a long experience in communication consulting, press ,and public relations, the two partners will put together their expertise in favor of businessmen, and public and private institutions of the two countries, with the objective of building their images through various channels, including media, social networks, influencers, meetings as well as working visits (BtoB) in the respective countries, the statement said.

Fluency in languages, in this case Hebrew, English, French and Arabic would be a great asset to quickly and efficiently boost communication between the two shores.

“This strategic partnership is the result of a meeting between two women, fervent and strongly committed, willing to accelerate their collaboration to mark this historic phase”, notes the same source.

Quoted in the statement, Kam Global Strategies Founder and President Laura Kam said, “We are delighted to be partnering with Brand & Image at this exciting time. Today more than ever, the Israelis and Moroccans will tend to communicate a lot since the relations between our two countries have been raised to a high level. We look forward to raising awareness of the potential of our countries in various fields such as agro-technology, cybersecurity and tourism”.

For her part, Rajâa Charifi, founder and managing director of Brand & Image said: “We are extremely proud to announce our collaboration with Kam Global Strategies, a major partner. Our long-standing expertise and experiences through tailor-made services and our positioning in our respective markets will create real added value for our agencies and will greatly benefit all entities wishing to develop their activities and brands and promote their images in the two countries and even in Africa”.

Kam Global Strategies is a 360-degree strategic communications agency for politicians and businessmen who wish to do business in Israel and on behalf of Israel as well as for Israeli companies and leaders of organizations who wish to see international results.

Benefiting from a long experience in communication with public and private actors both in Morocco and internationally, Brand & Image is, for its part, an agency specialized in consulting, strategic communication and public relations. Created in 2015, by Rajâa Charifi who has accumulated 25 years of experience in this field, the Brand & Image agency supports its clients, private and public entities, through a range of tailor-made services operating in synergy ranging from Brand Management in Communication Consulting, from Events to Press Relations, without forgetting E-reputation, Crisis Communication or even Advice and Support in Public Affairs and Lobbying.

Also, as a Media agency, Brand & Image benefits from a long experience in the creation, design and execution of communication and press relations campaigns which is put at the service of the most demanding actors, in particular major brands and public and private institutions.

Adapted from FAAPA