Shama: US Company Supports First Moroccan Fembot

The whole world got to know Shama, the female robot, during an international campaign to combat violence against women.

The whole world got to know Shama, the female robot, during an international campaign to combat violence against women.

The name of the robot Shama was widely reported in the media last November, when the United Nations launched a campaign to combat violence against women.

At the time, the United Nations Population Fund announced that it was partnering with Shama, the first 100% Moroccan “Fembot”, to launch a campaign against gender-based violence and raise awareness over the issue.

Through the #JoinSHAMA digital campaign, people voted unanimously against violence and other practices that degrade and harm women.

The robot was developed by Hajar Mousannif, a Moroccan university professor and researcher in the field of artificial intelligence. Besides the female robot, Mousannif has got multiple inventions and prizes to her credit.

In 2020, she received the “Global AI Inclusion Award” which is granted within the framework of International WomenTech Awards.

In addition to that, Mousannif holds a number of patents, including a telephone system that can identify the feelings of its owner, and a system for evaluating students and recognizing their reactions.

Today, Shama the Fembot transitions from being Moroccan by birth to being global in manufacturing; this follows FotaHub’s decision to invest in the robot’s development.

It should be pointed out that the American company put one million dirhams at the disposal of the Moroccan researcher and her team, to keep pace with the development work needed to create Shama 2.0.

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