“The Mediterranean country offers much more than meets the eye and is very attractive to manufacturers, both for testing and production”, indicated the Spanish site specializing in auto-motorcycle “Motor”.

The website’s specialists explain that in the automotive industry, Morocco is “increasingly gaining weight” internationally, in particular, because automotive brands are looking for locations to set up their factories where labor costs are cheaper, to generate more profit margins.

Indeed, the massive investment in the development of existing brands has helped to make the country an attractive choice for manufacturers, both for testing and production. Morocco is increasingly present on the international automotive industry scene, particularly as car brands seek locations to set up their plants where labor costs are lower to generate higher profit margins.

The Kingdom offers significant advantages for manufacturers, such as its strategic location at the gateway to Europe and Africa, as well as a well-developed transport infrastructure for the movement of cars between the two continents. Free trade agreements with Europe are also a key factor for car manufacturers. The country also benefits from a fast and efficient bureaucracy, offering manufacturers a favorable environment for their operations.

The “Motor” website points out that the automotive industry is heavily influenced by production costs, including labor costs and the cost of setting up assembly plants. Countries offering large areas for the installation of factories and cheaper labor are very attractive to manufacturers, and all car manufacturers are seeking to have a place there. This situation creates an ecosystem dedicated to the automobile industry.

The website mentions the example of car assembly and production plants in Eastern European countries and regrets that Morocco, which meets the same criteria, is often “forgotten”. However, thanks to the efforts of Stellantis and the Renault group, Morocco is beginning to gain more and more weight in the production of new cars.

Renault was one of the first manufacturers to put its trust in Morocco more than a decade ago, with the Tangiers factory producing six of the brand’s models, including the new Dacia Sandero. Stellantis markets the Citroën brands and already produces 450,000 cars per year at its plant in Kenitra. The new Citroën C3 will be produced in this same factory which aims to reach one million units per year by 2025.

Last December, an agreement was signed to manufacture the first Moroccan car for the local market, the Neo. This announcement marks the specialization of Morocco in the automobile industry and reinforces its position in this sector.

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