Morocco highlights “centuries of flavours” of local products at Paris show

On Feb 26, 2023

Under the slogan “Morocco: Centuries of flavours”, the Agricultural Development Agency inaugurated, on Saturday, the Morocco gallery at the 59th edition of the Paris International Agricultural Show. This arcade, which combines originality and modernity, has managed to attract thousands of visitors.

@AmbaMarocFrance 🇲🇦 a pris part à l’inauguration du pavillon marocain au Salon International de l’Agriculture #Salondelagriculture #SIA2023 (SIA Paris 25 fév-05 mars 2023). Pavillon marocain 🇲🇦 (300m²) « Maroc des siècles de saveurs»: espace riche en couleurs et saveurs. pic.twitter.com/aEOXysw3Os

— Ambassade du Royaume du Maroc en France (@AmbaMarocFrance) February 25, 2023

Mehdi Rifi, Director General of the Agricultural Development Agency, who inaugurated the Moroccan gallery in the presence of the representative of the Kingdom of Morocco’s embassy in Paris and officials of the agency, considered that Morocco’s participation in the Paris International Agricultural Show is an opportunity for Moroccan exhibitors to exchange their experiences with their counterparts from Europe and the world, and to benefit from successful experiences.

Mehdi Rifi in the company of the representative of the Embassy of the Kingdom of Morocco in Paris and officials from the agency.

In a statement to the Express, Rifi explained that the participation organised by the Agricultural Development Agency is part of the strategy to develop the marketing of local products, which began during the Green Morocco Plan and was reinforced during the Green Generation Strategy, which aims to create a new middle class in the rural world.

He added that “the Moroccan pavilion is an invitation to discover the Moroccan wealth, where 30 groups of producers from all over the kingdom are exhibiting more than 100 local products, and these groups represent 48 farmers’ cooperatives that bring together more than 1,600 small farmers, including 703 rural women.

He stressed that the local products on display have been selected according to strict standards in terms of quality, packaging and health safety, noting that they “reflect the qualitative leap that Morocco has witnessed thanks to the tireless work done over the past decade in this very field.

The Director General of the Agricultural Development Agency revealed that the Moroccan participation in the fair was preceded by preparatory work, which consisted of training exhibitors through workshops, with the scheduling of at least 250 working meetings between them and representatives of large and medium-sized markets, as well as representatives of commercial centres, in addition to actors in the field of marketing and promotion of local products.

Mr. Rifi concluded his speech by stressing that the Ministry of Agriculture, Fisheries, Rural Development, Water and Forests and the Agricultural Development Agency are constantly working to support and strengthen the capacities of small farmers and producers in order to enable them to provide the best products on the local and international markets and to improve their income and standard of living.