Bank Of Africa MOST ADMIRED INTERNATIONAL MOROCCAN BRAND

Bank Of Africa has been named the most admired financial services brand in Morocco and one of the top 10 on the continent. The announcement was made on the sidelines of the 5eedition of the African Digital Summit (ADS 2023), held in Casablanca.

Represented by its Chief Communication and Institutional Relations Officer, Mounir Jazouli declared: “It is with immense pride and great honor that I receive this award on behalf of the 15,200 members of this great family, headed by President Othman Benjelloun, in the 31 countries where BANK OF AFRICA is present, which today embodies the new face of a historic BMCE BANK brand and carries the ambitions of a group committed to the development and influence of Africa”.

“Since its inception in 2010, Brand Africa has driven a brand-driven agenda to redefine the image, reputation and competitiveness of the continent. Through our flagship initiative, Brand Africa 100 | Africa’s Best Brands, we have been able since 2011 to assess leading brands which are undoubtedly a barometer of Africa’s progress, entrepreneurship and drive for innovation,” said Thebe Ikalafeng, founder and president of Brand Africa.

According to Siham Malek, Managing Director of Integrate, insight’s partner in Morocco for Brand Africa since 2020, “despite the volumes of brands analyzed in Morocco and across Africa, the survey continues to paint a very consistent picture of the brands and trends that are transforming the continent and Morocco”.