Ferrari, an Italian luxury automobile manufacturer, chose Rabat, the capital of Morocco, to publicize the arrival of its much awaited new model, the Roma Spider.
In a video uploaded last week to the company’s official YouTube channel, Ferrari exhibited the beautiful vehicle against the picturesque scenery and thriving cultural scene of Rabat.
The stunning Atlantic coastline road, one of the many minarets along the coast, and two gates decorated with distinctive Moroccan carvings are just a few of the spectacular vistas seen in the film of Rabat.
In order to underline Rabat’s distinctive position as the African cultural capital, Ferrari’s promotional movie combines some of the city’s most renowned historical buildings with some of its most cutting-edge infrastructure.
An eye-catching clip of a Roma Spider silently gliding through the winding streets of Rabat’s ancient Medina, a timeless area dating back to the 14th century, serves as the video’s visual highlight.
The Hassan Tower in Morocco is also included in the video. The building houses the tombs of Hassan II, Mohammed V, and Prince Abdallah, the country’s three late kings.