Launch of the digital marketing platform “” with the support of the United States

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The digital portal “” was inaugurated in Laayoune today, Wednesday, as part of a US-funded project to promote investment and territorial marketing in the Laayoune-Sakia El Hamra region.

This project, which is overseen by the International Studies and Consultation Office JE Austin Associates (based in Washington, DC, with a regional office in Rabat) in collaboration with the Regional Investment Center in Laayoune – Sakia El Hamra, aims to introduce the economic qualifications of the Laayoune region.

The digital platform will work to connect private sector contractors in the region with potential investors (both Moroccans and foreigners) through a search engine that allows companies to find and locate their geographic location according to their sector of activity and center of interest (opening the company’s capital to another investor, creating a joint venture with another company, searching for suppliers, customers, etc…).

Mr. Tyler Joyner, Regional Director of the US-Middle East Partnership Initiative (MEPI) at the US Embassy in Rabat, stated that this platform will enable national and international investors to learn more about business prospects in Laayoune.

Mr. Mohamed Jaafar, Director-General of the Regional Investment Center of Laayoune – Sakia El Hamra, stated that this platform, which is part of the region’s digital transformation, is an important link in the chain of valuing its economic potential and territorial offer.

On this occasion, he emphasized the Laayoune-Sakia El Hamra region’s competitive advantages, which include its geographical location, land and air transportation, and “new generation” infrastructure, thanks to financial support provided by the Kingdom’s new development model for the southern provinces.

The distribution of certificates to a group of young entrepreneurs who benefited from a training organized as part of this project to improve economic opportunities in Laayoune and increase their turnover by improving their visibility on the Internet, marketing on social networks, e-commerce, and networking was a highlight of the ceremony.

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