Casablanca – BMCE Capital, the investment banking arm of Bank Of Africa-BMCE Group, has been awarded the prize of the “Best Investment Bank in Morocco in 2023” by the “International Investor Magazine”.

This award confirms that BMCE Capital is a top investment bank and that it is committed to providing excellent service to its partners and clients.

International Investor Magazine is a digital publication dedicated to providing information, analysis and news on the world’s financial markets, aimed at the international community of investors looking for information and investment opportunities around the world.

BMCE Capital is a financial institution that provides services such as dealing room, asset management, private banking, financial advisory, private equity, stock exchange intermediation, securitization, financial research, and post-trade solutions. BMCE Capital is also present in Morocco, Tunisia, and the West African Economic and Monetary Union (WAEMU).

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The annual study on the 150 most powerful and valuable African brands has just been released by «Brand Finance».

– Overall brand value in the top 150 Africa fell by 12% from US$45.5 billion in 2020 to US$40.0 billion in 2021

– MTN, the South African telecom operator, has been named the strongest and most valuable African brand for the second year in a row, with a brand worth of US$2.7 billion.

– With 81 brands out of 150, South Africa dominates the ranking, accounting for 73 percent of the total value of the 150 African brands. Nigeria is second on the continent with 17 brands, and Morocco is third with 10 brands in the top 150.

– Banks, telecoms and insurance are the sectors with the strongest and most valued brands on the continent.

– The banking sector has the most valuable brands in Africa, with 36 brands accounting for 27 percent of the overall value of the 150 African brands. Between 2020 and 2021, the total value of African banking brands declined by 12%, as did the value of banking brands in other parts of the world.

– Three banking brands stand out with a positive development:

Kenya Commercial Bank (+ 12% à US$209 million), BANK OF AFRICA (+ 11% to US$221 million) and Nigeria Access Bank (+ 8% to US$262 million)

– The BANK OF AFRICA brand had the greatest year in terms of brand value in Morocco (all sectors combined) and the second-best performance in the African banking industry, with an increase of 11% in the brand value, which is now valued at US$221 million.

THE BANK OF AFRICA offers services in consumer, corporate and private banking and has a broad regional coverage in Morocco, it operates over 697 branches in Morocco alone. And 560 branches in the rest of the african continent.

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Bank of Africa “BMCE” has announced that it is gradually facilitating all traders and professionals from the Mobile Payment Solution “DabaPay Pro” which authorizes them to accept payments through mobile payment programs from all banking institutions.

The bank revealed in a statement that it was essentially providing clients the ability to carry out immediate money transfers in addition to the billing feature, telephone refilling, and bank-card-free cash withdrawals in the banking group’s 800 ATMs, providing a perfect and complete experience.

Following deliberations with the entire banking system community, this investment was put in place to ensure the interoperability of mobile payment services, allowing all customers, traders, consumers, and professionals to process transactions within and between each other.

According to the same source, this unit is fully operational within a number of traders, pharmacies, and restaurants in order to utilize the non-card-based payment acceptance feature to traders and professionals.

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Based on a royal vision for the development and economic integration of Africa and for the well-being and happiness of its citizens, the Bank of Africa launched a new platform that serves as a strong message symbolizing the historic turning point of the Bank of Africa, which is building a new and unique brand for the whole African continent.

Accordingly, the Director General, Othman Benjelloun, stated that “Africa is the hope of the twenty-first century, and we believe in it and cling to it. We see in Africa a continent full of vitality, a continent that is confident in its capabilities and qualifications, and a continent that is deeply rooted in history and that keeps pace with the times.”

In this regard, the bank’s statement stated that the updates, in their new form, represented by the platform #21 Wealth for the Future, available in three languages ​​at 21ressources pourlavenir.com, are intended to promote the bank’s vision and optimism for the Africa of tomorrow.

In the same context, the communiqué said that this step confirms the extent of the firm commitment of this institution to participate in the development and prosperity of the continent, whether it is related to the demographic, social, economic or political aspect, stressing that the Bank of Africa will remain convinced of Africa’s necessary qualifications to enable it to face all developments and changes that the world is witnessing with firmness.

This conviction, according to the same source, constitutes the source of the dynamism pursued by the Bank of Africa Group, which it embodied by adopting its new slogan “Our Continent, Our Future”, which reflects the relentless pursuit to reveal all African qualifications to help build a brighter and more promising future.

On the other hand, the communiqué stated that, in line with its communication policy, the Bank of Africa launched, yesterday, June 8, 2021, an “institutional tape” with an optimistic imprint and an ambitious vision for Africa through which it yearns to urge Africans to trust in themselves and their future and make them proud of their capabilities and qualifications.

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