The Moroccan National Tourist Office (ONMT) has announced the opening of about ten offices in several target countries as well as a new policy of redeployment on the strategic tourist emitting markets.

Following a year 2022 marked by a strong revival of the tourist sector and following the unanimous request of the members of the board of directors of the ONMT, who called for the mobilization of a maximum of resources on an international scale, the ONMT is starting this year with a large operational transformation of its competences via a movement of mobility on the level of several new target markets.

These are approximately ten countries where new offices of the ONMT will be opened, attached to delegations already in place and accompanied by an aggressive promotional and commercial policy.

“This new network of the ONMT ensures from now on a world coverage of the Morocco brand with the unprecedented opening of offices on markets such as Japan, South Korea, India, Australia, Brazil or Nigeria. This deployment of our skills in buoyant markets will enable us to be as close as possible to travel prescribers in order to convert the craze for Morocco into tourist flows and to set up new air routes”, explains Adel El Fakir.

This involves, in the first phase, the following markets:

• Portugal: Post based in Lisbon, attached to the ONMT delegation in Madrid
• Switzerland: Position based in Zurich, attached to the ONMT delegation in Düsseldorf
• Scandinavia: Position based in Stockholm, attached to the London delegation
• Canada: Based in Montreal, attached to the New York delegation
• Brazil: Position based in Sao Paulo, attached to the ONMT Delegation in Madrid
• India: Post based in New Delhi, attached to the ONMT Delegation in Abu Dhabi
• Japan: Position based in Tokyo, attached to the ONMT Delegation in Abu Dhabi
• South Korea: Based in Seoul, attached to the ONMT delegation in Abu Dhabi
• English-speaking Africa: Post based in Abuja, attached to the ONMT delegation in Dakar
• Australia: Post based in Melbourne, attached to the ONMT delegation in Abu Dhabi

As a continuation of this arrangement, the ONMT will redeploy its delegates to 5 strategic markets: the United Kingdom, Italy, Benelux, Poland and China.

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More than 300 journalists, as well as employees and subcontractors of British travel firms, attended the “Travel Media Awards” ceremony, which honors the British travel media. The Moroccan National Tourism Office is taking part in the event.

Daily Mail, National Geographic, Sunday Times, BBC, Times, Guardian, and The Independent At the Travel Media Awards ceremony held this past weekend at London’s renowned Dorchester Hall, the most distinguished and well-known British media were in attendance. According to a statement from the Moroccan National Tourism Office, a copy of which Sitinfo got, they are backed by a strong presence from the National Bureau of Moroccan Tourism through a participation aimed at significant travel agencies in the British market.

According to Adel El Fakir, Director General of the Moroccan National Tourist Office, “We are able to establish close relationships with the key players in the tourism industry within the British market, strengthening our photo campaign and commercial partnership campaigns to strengthen our presence in this market, which It represents the second largest tourist market in the world.”

Given their extensive experience and the influence of their media broadcasts to a significant number of English-speaking countries worldwide, British travel journalists are among the greatest content creators in the tourist industry and are among the most in-demand worldwide.

It should be noted that this event takes place just before the Association of British Travel Agents’ annual conference, which will be held on October 11 in Marrakech, and the World Travel Market, which will be held from November 7 to 9 in London. The Moroccan National Tourism Office plans to participate in both events and do well in them.

In this context, the Moroccan National Tourism Office will host a workshop this weekend to prepare for the exhibition in collaboration with the National Tourism Confederation in order to bring all local actors together to discuss shared messages, inform them of the British market’s situation, and highlight the activity of competitive markets and various The axes on which their promotional efforts should focus. The session will be useful for introducing students to the many tools that will be used at this event.

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